José Luis Lugo Hernández, owner of Panther Publishing in Mexico City, which specialises in printing flyers for the „sonidos“ - dance parties featuring deejays, immense sound systems and flashing light shows – has amassed a sizeable collection of these flyers since the movement’s beginnings in Mexico and Central America in the 1960s and ‘70s. The standard for the flyer and poster design of the sound system movement was set by Jaime Ruelas, an independent graphic designer who drew many of the 300 pieces selected from the collection to be featured here. Others are based on his style, which became highly influential in the movement’s visual presence.
